Manage staff and assign duties, Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales, Determine merchandise and services to be sold, Implement price and credits policies, Perform cash deposits, Balance daily transactions, Locate, select and procure merchandise for resale, Develop and implement marketing strategies, Plan budgets and monitor revenues and expenses, Determine staffing requirements, Recruit and train staff, Resolve problems that arise, such as customer complaints and supply shortages, Customer service oriented.